Is Violence in Pursuit of Happiness Justified Essay example

How are the people, oppressed by others and by the government, supposed to react? Certainly, they do not enjoy being treated unjustly, however, they should still obey the laws. Is it to the laws of the land that command total submission or to his convictions by which he is convinced that the system is totally unjust? Therefore, how should citizens defend their liberties, without using violence or disobeying the law, if they think it’s unjust? If an individual obeys the law, he would automatically be thought of supporting the unjust system but in case he does not, he would be accused of disobeying the law. There are various controversies about whether violence is justified when liberty is threatened. Throughout history, people have had†¦show more content†¦Consequently, he who moulds public sentiment goes deeper than he who enacts statutes or pronounces decisions,† Abraham Lincoln. Therefore, the attention of the population and the government must be drawn to wi n their sympathy and guide the country towards justice. However, during the 19th and 20th centuries, in the United States, many changes were to take place in order to meet justice. Common problems like, slavery, racism and oppression caused various controversies about how the black population should react to these different types of injustice. People like Malcolm X and Martin Luther King fought for vindication of natural rights of African Americans. Martin Luther King and Malcolm X both participate in civil disobedience acts, such as protests against slavery althought they had somewhat different orientations on protesting. The King claimed that passifism is useless and would only create more injustice coming from the government and violence should not take place during protests, because violence never brings any benefit, but only scares the citizens and loses its authority from the government. So he supports the non-violence movements. On the contrary, Malcolm X suggests that if blacks are treated unjustly, they should react like any normal intelligent human beings would do--fight back. To say the least thus, the common question whether one must obey the laws is increasingly imortant during the periods of unjustShow MoreRelatedEssay on Utilitarianism742 Words   |  3 PagesUtilitarianism states that when a moral dilemma arises, one should take action that causes favorable results or reduces less favorable results. If these les s favorable results, or pain, occur from this action, it can be justified if it is produced to prevent more pain or produce happiness. Stating the Utilitarian view can summarize these basic principles: the greatest good for the greatest number. Utilitarians are to believe that if they follow this philosophy, that no matter what action they take,Read MoreCurfews Dont Work812 Words   |  4 PagesCurfews Strict rules create rebellious teens. Many people think that curfews are a fundamental way to keeping teens out of trouble, but this is not the case. Curfews are neither applicable, justified, nor are they a way to diminish criminal activities committed by adolescents. Curfews are ultimately useless because there are too many reasons that contradict why a curfew would work. Curfew advocates may argue that it is important to monitor your child and have them follow a strict schedule, butRead MoreCivil Disobedience Essay1372 Words   |  6 Pagesthe god-given rights which are entitled to every person. A law which allows freedom for some but not for others, on the basis of sex, sexual orientation, religious beliefs non-beliefs, race, age, etc is an unjust law. Civil disobedience is justified when its goal is to obtain equal rights and service for everyone, without causing physical damage to people and their property, and without breaking the just laws that are already enforced. Furthermore it should only be practiced when the governmentRead MoreThe Laws Should And Should Not Be Place1676 Words   |  7 PagesNatural Law Theory. Aquinas defines law as â€Å"nothing else than an ordinance of reason for the common good, made by him who has care of the community and promulgated† (Aquinas in Dimock, ed., 2002, p.4). In other words, law must have an end in pursuit of eternal happiness, must be for the common good of all, must be created by an official lawmaker, and must be publicized and well known by it’s followers. Aquinas evidently displays that all just laws should be followed. He justifies and reasons his findingsRead MoreJust Walk On By Black Men And Public Space By Brent Staples1433 Words   |  6 Pagesadministration. In case the government denies people these privileges, those who are being ruled should overthrow or alienate themselves from this regime. The Great Britain has broken the law by attempting to take away these rights, and the colonists are justified in dividing themselves from the Brits. In the story, there is a powerful message about racial stereotypes and social variations. Staples character was not any close to qualifying him as a street thug or a person involved in petty crime. HoweverRead MoreThe Historical Period of Enlightenment741 Words   |  3 Pagescitizens of the country. His argument was based upon three components: earthly beings do not have the right to final judgment of others, that there is no one true religion that can be universally accepted because you cannot create belief through violence, and thirdly that trying to enforce a universal religion would only breed further discord among minority populations. The government of the United States was set up as a Democratic Republic, or representative democracy. Locke was, of course, notRead MoreThe Second Amendment And The Civil War Essay1355 Words   |  6 Pagespoint it at a crowd of people and hold down the trigger until enough people are dead. We live in a world of little background checks. We live in a world where people value the second amendment over the natural right of life, liberty, and the pursuit of happiness; that were taken away from everybody shot. We live in a world where 20 six year olds can get killed and people tell us to not politicize it. We live in a cycle of shooting, grief, no coverage repeat. America is behind in the need to ban assaultRead MoreThe Legacy Of The Civil War Essay1471 Words   |  6 Pagesfaced with the challenge of uniting a fractured nation, war-torn, weary, and directionless. For all the guff Lincoln gave about preserving the union, he did a terrible job. Yes, we are physically one nation, but do minion under continual threat of violence is precisely what our forefathers fought against in the Revolution. If I had been president, this would never have been an issue. The South would have left quietly and peacefully, as I believe self-determination is paramount to a free society. OfRead MoreThe Trailer For Kill Bill1552 Words   |  7 Pagesaverage movie trailer involving action and violence, the perpetrators of these violent acts are the female characters, instead of the male characters. The protagonist is on a path of retribution against the assassins who crashed her wedding and attempted to kill her, but despite the fact that there is a male member of the Deadly Viper Assassination Squad, the trailer only shows her fighting against other female characters. Most contemporary films portray violence to be a male dominated characteristicRead MoreGuts, Glory, Greatness: Inspiring Stories1280 Words   |  5 Pagessome great contributors during the Civil Rights Movement time that doesn’t mean that he is like all great persons because the Texas Western basketball coach is not like M alcolm X because he does not chose to use violence even when provoked unlike Malcolm X who has no problem with violence being used to achieve a common goal. Although many people may believe that Martin Luther King Jr.’s non-violent leadership style is not as effective as a violent leadership style, but King accomplished numerous

The Mother Of The Novel Frankenstein By Mary Shelley

Mary Wollstonecraft Shelley, the mother of the novel Frankenstein, was born on August 30, 1797 in London, England, child of Mary Wollstonecraft and William Godwin. Wollstonecraft wrote about the struggle of women and promoted women’s rights, while Godwin wrote pieces that aimed toward achieving a philosophical goal. Mary Shelley was unfortunately only to really experience literary expertise through her father, for her mother died due to puerperal fever early within one month of giving birth to Shelley. Seeing as a single father would not suffice for raising a child, Godwin remarried another woman by the name of Mrs.Clairmont. Shelley felt nearly abandoned by her father, forced to spend time with a stepmother that clearly disliked her since she was not her own child. Mrs.Clairmont, on the other hand, would be greatly jealous of the way houseguests would praise and be in awe of Godwin and his equally as intelligent daughter, so she encouraged her to extensive labor around the ho use. It seems that the tension between Shelley and her stepmother and the beaten relationship between Mary and Godwin can be transcended into the relationship between Victor Frankenstein and his creation; both exhibiting a battered relationship, though one more than the other. Godwin, being an amazing intellectual being, taught Mary himself rather than her attending a formal institution. Godwin knew the potential of his daughter, and he pushed her to be a successful writer like both ofShow MoreRelatedFrankenstein, By Mary Shelley1650 Words   |  7 Pagesbook of Frankenstein does one just think of a mythical science fiction book that really has no meaning? Frankenstein can have numerous meanings depending on how a person perceives it. Frankenstein can be analyzed into many themes; some say religion, feminism, or scientific symbolization, it all depends on ones own perception. When one analyzes further into Mary Shelly’s life and then interprets the novel it is obvious that i s a sociological theme. One can simply assume that Mary Shelley creates FrankensteinRead MoreMary Shelley1066 Words   |  5 PagesMary Shelley was born on August 30, 1797, becoming a distinguished, though often neglected, literary figure during the Romanticism Era. Mary was the only child of Mary Wollstonecraft, a famous feminist, but after her birth, Wollstonecraft passed away (Harris). Similar to Mary’s book Frankenstein, both her and Victor’s mothers die when they are at a very young age. Mary’s father was William Godwin, an English philosopher who also wrote novels that would inspire Mary in the late years of her life (Holmes)Read MoreThe Guilt Of The Death Of Others By Mary Shelley1307 Words   |  6 Pagescharacters in her writings. Mary Shelley’s guilt is significant to the guilt of her characters because they are created by her. Through them she is able to express her own guilt for the death of others. The characters inside Mary Shelley s writi ngs have losses and gains similar to her own. In her writings, Shelley would take a theme that was evident in her own life and apply them to her writings. â€Å"Mary Shelley, in her second novel [Valperga] as well as in her first [Frankenstein], is interested in takingRead More Look at the significance of chapter five to the novel as a whole.1126 Words   |  5 Pagesof chapter five to the novel as a whole. Focus on the relevance and effect of the writer’s language to describe setting, character and what it shows about social and historical influences. Frankenstein is a Victorian novel written in the gothic genre. It is about a man, Victor Frankenstein, giving life to an inanimate being and abandoning it. The monster then seeks revenge and the love of what he believes to be his mother, Frankenstein. The author, Mary Shelley, wrote the book at theRead MoreMary Shelley Is The Author Of The Famed Novel Frankenstein.1495 Words   |  6 PagesMary Shelley is the author of the famed novel Frankenstein. The era in which Frankenstein was published happened to be one where religion was followed in more of a strict manner than today’s society follows. The monster in the novel was viewed as an abomination not only in its existence, but even as an idea. Although the novel was released unanimously, it was critiqued mostly from a religious standpoint. Critiques gave reviews saying that it was unintellectual work that was not worth the time itRead More Essay on the Influence of Mary Shelley’s Life on Frankenstein927 Words   |  4 PagesInfluence of Mary Shelley’s Life on Frankenstein      Ã‚  Ã‚  Since its publication in 1818, Mary Shelleys Frankenstein has grown to become a name associated with horror and science fiction. To fully understand the importance and origin of this novel, we must look at both the tragedies of Mary Shelleys background and her own origins. Only then can we begin to examine what the icon Frankenstein has become in todays society.      Ã‚  Ã‚  Ã‚   Mary Godwin was born in London in 1797 to prominent philosopherRead MoreAnalysis Of Mary Shelley s Frankenstein 1601 Words   |  7 Pagesthe substance itself.†(Mary Shelley) An author’s personal story and background has an immense impact on literature and culture. It affects the style of the writing and ultimately the topics and themes they write about. The novel Frankenstein by Mary Shelley is an exceptional example of how a person’s experiences influence literature and culture. Frankenstein tells the story of Victor, his monstrous creation, and the consequences both he and the monster had to live through. Mary Shelley’s traumatic earlyRead MoreTeagan Mcguire. Mrs. Massey. English 3/ 1 Period. 10 April2017.1378 Words   |  6 Pages2017 Mary Shelley Mary Shelley is a great famous writer that many people look up to. Her writing touched many people across the world and is still touching people today. Most people know of her through the great work of Frankenstein, Mary Shelley was a great woman that inspired many in today’s society and whose success as a young writer is unprecedented. Mary Shelley was born August 30, 1797 Somers Town, London, United Kingdom (Johnson). Her mother died ten days after her birth. Mary neverRead MoreMary Shelley s Frankenstein : Fact Or Fiction911 Words   |  4 PagesMary Shelley’s Frankenstein: Fact or Fiction When we all write, we are somehow influenced by the events in our own life. Whether it be experiences we have encountered, events, people, or desires; all are entangled with the pleasurable and not so pleasurable. Some believe Mary Shelley’s novel, Frankenstein, was written to show the painful life she endured. She presents a novel about Victor Frankenstein, a man who creates a living creature only to be horrified by him. Shelley’s personal fearsRead MoreFrankenstein Essay1176 Words   |  5 PagesMany people know that Mary Shelley, the author of Frankenstein, was part of a family of famed Romantic era writers. Her mother, Mary Wollstonecraft, was one of the first leaders of the feminist movement, her father, William Godwin, was a famous social philosopher, and her husband, Percy Shelley, was one of the leading Romantic poets of the time (Frankenstein: Mary Shelley Biography.). What most people do not know, however, is that Mary Shelley dealt with issues of a bandonment her whole life and

Listening And Writing In Esol Planning And Teaching Education Essay Free Essays

string(127) " of each of the four strands so that there is some calculated attending to spelling but this attending does non go inordinate\." Talking, listening, reading and composing are considered to be reciprocally mutualist upon one another in linguistic communication acquisition. Although talking coherently and clearly is by and large recognised as the most of import end for 2nd linguistic communication ( L2 ) talkers, peculiarly ESOL talkers ( Murphy 1991:52 ) , competency in reading and composing finish a scholar ‘s proficiency in L2. Speaking and hearing may be described as the major accomplishment countries of interpersonal communicating ( Murphy 1991: 52 ) . We will write a custom essay sample on Listening And Writing In Esol Planning And Teaching Education Essay or any similar topic only for you Order Now Whether through synergistic or teacher-instruction, the hearing accomplishment will find how scholars develop eloquence and competency in the linguistic communication being learnt ( Nation and Newton 2009 ; Ellis 2003 ) . Listening is cardinal in linguistic communication acquisition because it non merely aids competency in speech production, but besides in reading. Ellis ( 2003 ) has noted that research workers and instructors have their ain purposes in prosecuting hearing as a linguistic communication accomplishment. For research workers, listening provides agencies for look intoing scholars ‘ ability to treat specific lingual characteristics ( Ellis 2003: 37 ) . In position of this, he suggests that focused undertakings can be devised by ‘seeding ‘ the input with the targeted characteristic and planing the undertaking in such a manner that the merchandise result can merely be achieved if the scholars are successful in treating the targeted characteristic. Therefore, listening undertakings provide an first-class agencies for mensurating whether scholars have acquired the characteristic in inquiry. On the other manus, listening accomplishments can be devised to ease the acquisition o f the targeted characteristic ( Ellis 2003: 37 ) . This essay discusses how the four linguistic communication accomplishments of hearing, reading, speech production and composing are mutualist in assisting a scholar achieve competency in larning English as a 2nd linguistic communication. As we already know, synergistic linguistic communication larning depends a batch on listening and talking accomplishments ( Ellis 2003 ) . However, a good balanced linguistic communication class which consists of four approximately equal strands of learning/instruction in the linguistic communication schoolroom ( Nation and Newton 2009 ) , known as meaning-focused input, meaning-focused end product, language-focused acquisition, and eloquence development, conveying out the common dependence of the four linguistic communication accomplishments. The four strands methodological analysis as described by Nation and Newton ( 2009:1 ) may be summarised as follows: larning though meaning-focused input, that is, larning through hearing and reading where the learners’attention is on the thoughts and messages conveyed by the linguistic communication larning through meaning-focused end product, that is, larning through speech production and composing where the learners’attention is on conveying thoughts and messages to another individual larning through deliberate attending to linguistic communication points and linguistic communication characteristics, that is, larning through direct vocabulary survey, grammar exercisings and account, through attending discourse characteristics and consider acquisition and pattern of linguistic communication acquisition and linguistic communication usage schemes, and larning through developing fluid usage of known linguistic communication points and characteristics over the four accomplishments of hearing, speech production, reading and composing Second linguistic communication acquisition shows that suitably focussed attending to linguistic communication points can do a really positive part to acquisition ( Doughty 2003 ; Doughty A ; Williams, 1998 ; Ellis 2005 ) . A well-planned linguistic communication class has an appropriate balance of these four strands. Through these four strands the scholars achieve the learning ends of a linguistic communication class, viz. fluid control of sounds, spelling, vocabulary, grammar and discourse characteristics of linguistic communication, so that they can be used to pass on efficaciously. A justification of the four strands is the time-on-task rule, that is, learning-to-read by reading or learning-to-write by composing ( Nation A ; Newton 2009:2 ) . The more clip one spends making something, the better they are likely to make it. Those who read a batch, for case, are better readers ( Cunningham A ; Stanovich 1991 ) , and those who write a batch normally become better writes. The grounds for the four strands draws on a big and turning organic structure of research into the functions of input, end product and focussed direction on L2 acquisition and on development of speech production and reading eloquence ( Nation A ; Newton 2009:3 ) . Meaning-focused input: acquisition through hearing and reading The meaning-focused input strand involves larning through hearing and reading, that is utilizing linguistic communication receptively. It is called ‘meaning-focused ‘ because in all the work done in this strand, the scholars ‘ chief focal point and involvement should be on understanding, and deriving cognition or enjoyment or both from what they listen to and read. Typical activities in this strand include extended reading, shared reading, listening to narratives, watching Television or movies, and being a hearer in a conversation ( see Hinkel 2006 ) . Meaning-focused end product larning Meaning-focused end product involves the scholars bring forthing linguistic communication through speech production and composing were the scholars ‘ focal point is on others understanding the message ( Nation A ; Newton 2009 ) . It occurs when scholars write essays, and assignments, when they write letters, dairies, direct electronic mail and text messages to each other and when they write about their experience. As spelling is peculiarly of import in authorship, holding to compose can do scholars cognizant of the spreads in their spelling cognition ( Nation 2009:18 ) . Writing activities that can assist with spelling are copying, delayed copying, read and compose from memory, command, the assorted signifiers of guided authorship, composing with the aid of a dictionary and free authorship. Language-focused acquisition Language-focused acquisition has many names ; concentrate on signifier, form-focused direction, deliberate survey and consider instruction or acquisition as opposed to acquisition, or knowing acquisition ( Nation A ; Newton 2009:7 ) . It involves calculated acquisition of linguistic communication characteristics such as pronunciation, spelling, vocabulary, grammar and discourse. A assortment of activities may be used, such as pronunciation pattern, utilizing permutation tabular arraies and drills, larning vocabulary from word cards and intensive reading. Other activities may be interlingual rendition, memorizing duologues an acquiring feedback about authorship. There are legion techniques for giving calculated attending to spelling, for illustration. . The critical factor is doing certain that there is an appropriate balance of each of the four strands so that there is some calculated attending to spelling but this attending does non go inordinate. You read "Listening And Writing In Esol Planning And Teaching Education Essay" in category "Essay examples" Deliberate attending can include a figure of activities such as screen and recover, utilizing analogies, utilizing word parts, articulating the word the manner it is spelled and visualizing. There is need to look at each of these techniques: Cover and Retrieve The scholar writes a list of hard to spell words down the left-hand side of the page ( state 2009:19 ) . The first missive or two of each word is written following to it, for illustration: yacht Y happening O The words are studied and so covered and each word is written from memory utilizing the first missive hint. The first missive is written once more so that the activity can be repeated. yacht yacht Y Using analogies Working with the instructor or in little groups, the scholars think of known words that portion similar spelling characteristics to words that they have trouble in spelling. For illustration, if larning to spell ‘apply ‘ , the scholars think of the known words ‘reply ‘ , ‘supply ‘ which are words with similar spelling characteristics and sound ( Nation 2009:19 ) . Using word parts Word parts may be helpful in pulling attending to word constructing units. This may be peculiarly utile with progress scholars. For illustration, the word ‘separate ‘ contains the root ‘par ‘ which is besides in ‘part ‘ . Therefore, the spelling is ‘separate ‘ non ‘seperate ‘ . Pronouncing the word the manner it is spelled Teaching spelling is one of the great challenges of linguistic communication instruction. As a guideline, Nation ( 2009 ) encourages that students may be encouraged to intentionally misspeak a word like ‘yacht ‘ /yaect/ as a sort of mnemonic for spelling. Learners may besides be encouraged to look at a word, close their eyes and seek to ‘see ‘ the spelling of the word in their head. This is what is called ‘visualising ‘ a word. The instance for incorporating linguistic communication acquisition accomplishments Although a big figure of traditional methods of linguistic communication larning continue to be utile, current surveies encourage incorporating linguistic communication accomplishments in the linguistic communication schoolroom. For case, learning reading can be easy tied to instruction on authorship and vocabulary, and unwritten accomplishments lend themselves to learning pronunciation, listening and cross-cultural linguistic communication interaction ( Hinkel 2001 ; Lazaraton 2001 ; McCarthy A ; O’keeffe 2004 ) . Task-based instruction of L2 accomplishments has built-in chances for more accurate and complex utilizations of linguistic communication ( Ellis 2003 ) . For illustration, narrations and description undertakings in fluency-focused instruction, arguments and problem-solving undertakings promote increased grammatical and lexical complexness in learner linguistic communication. Through these undertakings a significant betterment in the sum of spoken discourse and in grammatical, lexical and articulative competency is enhanced. English linguistic communication has become more internationalised, and hence, instruction of accomplishments such as pronunciation has shifted from aiming native-like speech patterns to aiming intelligibility ( Tarone 2005 ) . In this respect, instruction has to turn to issues of segmental lucidity, that is, the articulation of specific sounds, word emphasis and inflection and the length and timing of intermissions. The current attack to learning pronunciation is by and large based on three principled standards. First, pronunciation and modulation are taught in context and in concurrence with specific accomplishments. Second, direction in pronunciation serves broader communicative intents, and eventually but non least, the instruction of pronunciation and modulation is based on realistic instead than idealistic linguistic communication theoretical accounts ( Chun 2002 ) . The 1980s saw a displacement from the position of L2 listening every bit preponderantly lingual to a schema-based position, and listening teaching method moved off from its focal point on the lingual to the activation of scholars ‘ top-down cognition ( Hinkel 2006:9 ) . Emphasis now, is on the incorporate instruction of listening for communicating and in concurrence with other L2 accomplishments such as speech production, socio-pragmatics, grammar and vocabulary. The lingual and schema-driven strands of learning listening have found a niche in current incorporate attacks, such as task-based or content-based direction ( Snow 2005 ) . The design of listening pattern, for case, can integrate a figure of characteristics that make the development of L2 listening abilities relevant and realistic. Listen-and-do undertakings, for illustration, stand for a flexible beginning of listening input for get downing o intermediate scholars. The content of undertakings can be easy controlled in respect to their lingual and conventional variables, such as frequent happenings of mark syntactic and lexical constructions in the context of meaning-focused undertaking ( Ellis 2003 ) . This is done in countries of grammar buildings, words and phrases or colloquial expressions.Recent research has shed a great trade O visible radiation on the procedures and acquisition of L2 reading. As in hearing, L2 reading involves both top-down and bottom-up cognitive processing. Eskey ( 1988:95 ) suggests that the strongly top-down prejudice neglected scholars weak Aress of lingual processing. the bottom-up processing of reading involves a wide array of distinguishable subskills, such as word acknowledgment, spelling and phonological processing, morpho syntactic parsing and lexical acknowledgment ( Eskey 2005 ) . The reader needs to garner ocular information from the written text, place the significance of words, and so travel frontward to the processing of the construction and significance of lager syntactic units, such as phrases or sentences. Ocular processing of words and letters represents a cognitively complex undertaking ( Koda 1999 ; Chikmatsu 1996 ; Shimron A ; Savon 1994 ) . Readers whose L1 writing systems are markedly diffrent from the that of L2 may be slowed down in their reading procedure by the demand to achieve fluid L2 word acknowledgment before geting text-processing accomplishments. The findings of L2 reading research on the cardinal function of bottom-up processing, word acknowledgment eloquence, and the acknowledgment of the morphophonemic constructi on of words and phrases have led to substantial displacements in reading and literacy direction to immature and big L2 scholars likewise. As an illustration, in 1999, the National Literacy Strategy in the UK introduced work on phonics, word acknowledgment, and in writing cognition primo to sentence and text degrees of direction ( Hinkel 2006:13 ) . In teacher instruction, current methodological analysis text editions reflect the alteration in positions on learning L2 reading, literacy and authorship. Most influential L2 instruction and larning publications have seen the demand to include at least a chapter on the instruction of bottom-up reading accomplishments normally followed by direction in top-down and strategic reading ( Celce-Murcia 2001 ; Carter A ; Nunan 2001 ; Mckay 1993 ; Nunan 1999, 2003 ; Wallace 1993 ) . How to cite Listening And Writing In Esol Planning And Teaching Education Essay, Essay examples

Intersectionality in International Airline Cultures †Free Samples

Question: Discuss about the Intersectionality in International Airline Cultures. Answer: Introduction: British Airways PLC is the company which is established in 1974 under the British Overseas Airways Corporation, BEA and the related organizations. This company is privatized in the year 1987. They have their major subsidiaries which include the BA City Flyer which provides services in the UK and continental Europe and Open Skies which have the service from Paris and New York City. It is all started from the year 1924 where the four companies were collaborated together to develop Imperial Airways Ltd (Abratt, Russell, and Michela Mingione 129-139) which is considered as one of the pioneers of the international travel routes. It is also seen that three other airlines has developed in 1936 and it is integrated to develop BA for handling the domestic and the northern European flights. In the year 1938 the government has decided to get collaborated with Imperial Airways and BA. This results in the development of BOAC and formed in 1939. BA in this current era is trying to focus and provide the services to each and every corners of the world. Firstly when it was started it has been serving only the premium customers or the regular airline customers. With the fierce completion to be taken place within the airline industry and the development of many low cost airline companies operating in UK as well in the global market, the company is trying to focus on the mainstream or the low cost customers who are not the elite customers. So there is a shift from one customer profile to another in this era of operations for BA to be taken place. Description of three quality dimensions of British Airways It is very much important that quality service is the basic and the most important priority which is taken into consideration in this airline industry. There is the need of providing an improved and high quality services to the customers so that they can compete with the low cost airlines developing their mark and penetrating quite quickly within the airline industry. So it is obvious that for the improved quality, the service quality needs t be measured at a constant basis. There are three dimensions on which the service quality will be measured. The three quality dimensions which are taken into account are proposed below Technical Quality- The technical quality is related with the technical functionalities and the operations of how BA has been focusing on making the technical side strong enough to provide high quality and effective services to the customers. BA is primarily focusing on the development and continuous up gradation of the CRM technology which they found it effective for their technical loopholes to be eliminated from the operations (He, Hong-Wei and John MT Balmer 72-90). BA is competing in this market with the other airline operators through rolling out the CRM. This CRM software is useful in supporting the marketing activities of BA in order to engage the customers more with BA and for making the operations to be improved. BA tries to run their commercial and marketing activities through one platform by which the decision making process for BA could be improved. Functional Quality-This is basically the way the service is provided it to the customers. The functional quality involves the services like the high satisfaction, investment to be made on the functional quality is basically for the organizations where the technical quality is quite same among the competitors. BA is currently providing the best customer experience with the implementation of the text and mobile services given on board for the business class customers. They have been conducting the programs like the Customer First in order to provide them the best experience and the satisfaction for the customers. BA has also been introducing their own featured films by which they could be able to provide top quality customer experience. With the featured films and their high presence in the social media, they can be able to get engaged or reconnected with the customers. Corporate Image-This is the dimension which is affecting the services given by any organizations. So this is the dimension which is required to measure. The corporate image of BA could be improved and sustained by providing innovative ads to reach out to the various customers and other people in the society (Karami, Azhdar 46-64). It is also seen that there is the development of the campaign TV ad which as featured in the social networking sites like in Facebook and it is also shown as the premiere on Channel 4. The sales funnel for British Airways is basically the marketing campaigns and the film they have launched in order to engage with their customers as well with their staffs. The launch of the campaigns in the social media helps in reengaging the customers and the development of the CRM technology is the basic sales funnel for BA (Cornelissen, Joep and Joep Cornelissen p. 36) Explain the main differences between low cost customers and the regular airline customers The differences between the low cost customers and the regular airline customers are depicted below Aspects Regular Airline Customers Low Cost Customers Service Quality The regular airline customers get top class service quality. The low cost customers do not get the best of the services Costs of Flights The regular airline customers have higher income level so they do not involve in negotiation. The low cost customers have to negotiate with the cost. Facilities The regular airline customers always get the best and wide range of facilities. The low cost customers need t be satisfied only with the basic facilities to be provided to them. Level of Comfort The level of comfort is good The level of comfort is bad. Ways of acquiring right customers for BA There are various ways by which BA has been acquiring the right customers for them. The acquiring of right customers indicates that knowing the right brand. So BA has taken a giant leap in knowing in depth and they also act on the information they get real time for them. They are using iPads as well the looking up the pictures of the passengers on Google Images. BA is also providing their staffs the devices for seeking the right customers. BA has been launched a system Know Me which provides the single view of every customer and their histories with the airline which is basically accessed by the on board staffs in flights as well in the airports (Biraghi, Silvia and Rossella Chiara Gambetti 260-283). BA also gathers all the different information of their customers through the effective use of website, call centers, emails, on board flights and from inside the airports. When it comes to the adoption of best practices I think that the CRM software and the innovation in technology in this current ear of competitiveness within the airline industry have been useful for customer relationship management. From the reviews of the customers observed, I would try to increase the security for the business class customers. I would also love to enhance the food and beverage services on boards and the cleanliness is an important factor in providing satisfaction to the customers. I will make the flights very much cleaned and well equipped so that I can be able to provide high quality customer satisfaction. From the reviews of the staffs observed, I would like to make the changes in the shifts of the staffs. The working culture is not so good and I would like to make the culture much more friendly and fun loving. References Mills, Albert J. "Man/Aging Subjectivity, Silencing Diversity: Organizational Imagery in the Airline Industry. The Case of British Airways?."Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures. Emerald Publishing Limited, 2017. 367-392. Cornelissen, Joep, and Joep P. Cornelissen.Corporate communication: A guide to theory and practice. Sage, 2017. Tckhakaia, Ekaterina, Ignazio Cabras, and Sergio Assis Rodrigues. "Knowledge management in airline industry: Case study from the British airways."International Conference e-Society. 2015. Karami, Azhdar. "Corporate strategy: evidence from British Airways plc."The Changing Patterns of Human Resource Management. Routledge, 2017. 46-64. Abratt, Russell, and Michela Mingione. "Corporate identity, strategy and change." Journal of Brand Management 24.2 (2017): 129-139. Hanlon, Annmarie. "British Airways: a case study in social media management."The Business Management Collection(2017). He, Hong-Wei, and John MT Balmer. "Alliance Brands: Building Corporate Brands through Strategic Alliances?."Advances in Corporate Branding. Palgrave Macmillan, London, 2017. 72-90. Biraghi, Silvia, and Rossella Chiara Gambetti. "Corporate branding: Where are we? A systematic communication-based inquiry."Journal of Marketing Communications21.4 (2015): 260-283. Hill, Nigel, and John Brierley.How to measure customer satisfaction. Routledge, 2017.